Alpro Advert Example of Surreal Art Advertising Adapted for greenYgrey

Philippa Perry’s surrealism documentary pointed out that a movement first founded to critique capitalist society in the end became used by marketers for adverts; and some of its stars, such as Dali, were accused of selling out.

I’ve taken a greenYgrey view of adverts, considering them usually a sometimes entertaining form of creative competition. ‘Nice’ organisations such as charities advertise, so it is only a tool, which can be used for good or bad, like a vehicle or house. I only consider advertising an evil when adverts fuel a waste culture, or mislead people.

I’ve featured many adverts here with greenYgrey relevance, such as this new alpro one, which is full of greenYgreyness, a touch of POP (PinkyOrangePurple) and seems to be a good healthy food, although I don’t know much about it, and haven’t tried it myself.


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