Tony Blair Spins greenYgrey Full Circle

If you wonder how I became such a champion communicator, well, I did study Communications Studies, and focused my research on the New Labour spin machine masterminded by Alistair Campbell, and presented by Tony Blair. It’s twenty years ago today that New Labour won their first election.

New Labour Today

Alistair Campbell has since played a big part in publicising mental health issues, while Tony Blair seems to be using the greenYgrey brand (branding was a new concept when I was finishing my study in 2005, which focused on media frames; how they cover issues with regard to bias) in these photos on MSN from the Mirror.

Credits: Adam Gerrard/ Daily Mirror

Available to buy or borrow on Amazon and some great big bookshops.

You Are The Boss of Your Own Happiness: 50 Ways to Change Your Life Today by Theo Kay. $3.99 from


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